"Well-written, intellectually sound, "accessible" to those who take the time to understand, and a poke in the eye to those who abused our capitalistic system and those (pros) who let them get away with it."
John C. Bogle, the founder and former CEO of The Vanguard Group, from the Foreword

"In a single, easy to use index, Hewitt Heiserman captures the essence of growth and value—a most insightful approach to stock picking."
Charles W. Mulford, co-author, The Financial Numbers Game, Director, DuPree Financial Analysis Lab and professor of Accounting, Georgia Institute of Technology

"Clear and engaging, Heiserman shows how to easily evaluate a growth company's investment potential for both conservative and aggressive investors. The result? The 'cautiously greedy' investor wins."
Tom Jacobs, Senior Analyst, The Motley Fool

"Heiserman's unique and thorough analysis not only provides methods for avoiding companies with suspect earnings, but also uncovering the true gems that are able to grow well into the future."
Timothy M. Mulligan, J.D., LL.M., CPA., CEO, Forensic Advisors, Inc.

"Hewitt Heiserman's innovative financial analysis techniques goes a long way towards providing an investor with an extra edge in identifying the growth stocks of tomorrow without being unduly exposed to excessive investment risk today."
Thornton L. Oglove, Founder, "Quality of Earnings Report" and author, Quality of Earnings

"This book lays the groundwork for becoming a successful long-term investor."
Mark Sellers, Equities Strategist & Portfolio Manager, Morningstar, Inc.

"As an avid reader of investment books, I recommend this book wholeheartedly."
Arne Alsin, RealMoney.com and The Turnaround Fund

"In a clear, sound and practical way, Heiserman provides an investment road map that enhances the odds of your becoming a successful long-term investor."
Robert L. Rodriguez, Chief Executive Officer, First Pacific Advisors and two-time recipient of Morningstar Mutual Fund’s Manager of the Year

"You really do have to understand 'earnings' if you are to succeed long term in investing."
Jim Rogers, author, Adventure Capitalist and Investment Biker

"Heiserman shows investors how to uncover Wall Street earnings quackery and frauds. A must read."
Kenneth Lee, author, Trouncing the Dow

"Like a professional athlete, Hewitt Heiserman Jr. brings intensity and brainpower to the world of investing. You need the graduate school that It's Earnings That Count can provide. Buy the book and do your homework."
John D. Spooner, Director-Investments SmithBarney Citigroup and author of Confessions of a Stockbroker, Sex and Money, and Do You Want to Make Money or Would You Rather Fool Around?

"Great addition to the literature! Hewitt Heiserman has crafted an easy read, basic tutorial on avoiding the most common mistakes caused by accounting phony baloney-combined with some age old investment wisdom. Mandatory for the intermediate investor!"
Kenneth L. Fisher, CEO of Fisher Investments Inc. and Forbes' "Portfolio Strategy" columnist